Premium promotional products have high brand appeal because your company is logo is displayed on premium retail products like Apple. Having this boost of brand recognition automatically places your company alongside some of the world's most trusted high-end products, giving your brand quality credibility. 

Because premium promotional products are also synonymous with higher budgets, companies and marketers want to ensure that their budgets will be used with an equally high ROI when investing in such marketing campaigns. 

Here are our top 3 ways to use premium products effectively for your next campaign. 

1. Micro-influencers – Micro-influencers are social media personal brands who may not have hundreds of thousands or millions or followers. However, they have a an audience who engages with them regularly and respond to their posts and call-to-actions. Micro-influencers seem more down-to-earth to consumers and their recommendations are often taken into consideration by everyday people. Use premium promotional products to gift to these influencers in a media box to promote your service or products alongside branded Apple Airpods, for example. Encourage them to unbox their gifts recorded or live on social media to increase your brand exposure. These branded promotional products will give your brand more chances of staying in the forefront of these influencers minds as they are able to use the gifts often for their daily posts, vlogging and blogging. 
2. Non-profit raffles and giveaways – Most non-profits host galas, dinners and events with an opportunity for attendees to contribute more donations through high-end raffles. Create a classy giveaway with your brand's products or services alongside premium promo products to be used daily at home or at the office. With your logo on the promo products and the mass appeal of the premium brand, your brand will have more community support as they will remember your company donation to the non-profit. 
3. Customer loyalty – For your most frequent customers and high-end clients, leverage premium promo products to say, “Thank you for your business” in a way that shows them exclusivity to your brand. Customers who spend the most money with your brand love the extra attention they receive when they are rewarded for their loyalty.